The Do's And Don'ts Of Engaging Members In Your Organization

Posted on: 4 June 2015


If you run an organization that's fueled by membership, whether it be a local volunteer group, fitness club, or anything in between, then you probably understand just how difficult it can be to keep up with membership activities. Specifically, communicating with members, coordinating events, and promoting new membership can be challenging.

Fortunately, by following a few simple dos and don'ts, you can take control of your membership load and better run your organization:

DO Keep Members Updated

One of the most important aspects of your organization's success will be keeping your members up-to-date on all the latest goings-on within the organization itself. Having a company newsletter, for example, can be a great way to do this. However, for real-time updates on your organization, consider setting up a dedicated social media page that your members can "like" or "follow" for the latest updates, communicate with other members, and ask questions to you in an open forum.

The nice thing about having a social media page is that it's completely free and allows you to share updates in the form of text, photos, video, and more.

DO Utilize Membership Management Tools

If you don't already have some form of membership management software in place, now is the time to consider doing so. There are numerous advantages to having membership management software; for starters, such software can help you keep track of your current memberships, alert you to new membership requests, and even let you know when a person's membership is about to lapse.

Furthermore, some membership management software will even come with e-mail marketing abilities, so you can easily send out e-mails and other important messages to all your members at once.

DON'T Neglect New Members

Finally, be careful to give special attention to your new members so as to increase your chances of long-term retention. Hold new member orientations, where new members can get in touch with current members and feel like a welcome part of the group.

You may even consider setting up a mentorship system that pairs up new members with experienced ones as a means of "showing them the ropes." Your new members will greatly appreciate being made to feel like they're welcome, and who knows? They may be able to convert new memberships for you as a result.

By following these tips, you'll be on your way to more successful management of your organization in no time.